The Tyrconnell is a historic brand of whiskey that has been revived by the Cooley Distillery (which is now part of Beam Suntory).
The brand was previously owned by the Watt Distillery, which (according to the company) dates back to 1762. The Tyrconnell was their flagship brand, and was named after a racehorse owned by Andrew Alexander Watt. The horse was a chestnut colt that won at 100 to 1 odds in 1876 in the Irish horse race called The National Produce Stakes. A horse race is depicted on the label.